아프리카ㆍ중동
연구정보
Customer Retention Strategies of SIC Life Insurance Company Limited and StarLife Assurance Company Limited in Ghana: An Exploratory Assessment
가나 국외연구자료 기타 Edward Kwame Ayimey, Dadson Awunyo-Vitor, Sulemana Abdulai Current Research Journal of Social Science 발간일 : 2013-07-22 등록일 : 2016-07-22 원문링크
This study aimed at comparing customer orientation and customer retention strategies of two life assurance companies in Ghana namely SIC Life Insurance Company Ltd and StarLife Assurance Company Ltd. Customer retention has gained increased value among businesses and has been accepted to have brought tangible financial benefits to firms. Data were collected through interviews with the policyholders and questionnaire was administered to the management teams.
본 페이지에 등재된 자료는 운영기관(KIEP) 및 EMERiCs의 공식적인 입장을 대변하고 있지 않습니다.
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