연구정보
Stereotypes of the Arabs and Chinese: A Study on Intercultural Communication
폴란드 국외연구자료 기타 Yahya Hassan Sharahili Cross-Cultural Communication 발간일 : 2015-09-07 등록일 : 2016-05-19 원문링크
Researchers in the field of social psychology have noticed the importance of image cognition and inherent experience for a person's position on the political and social issues. They tried to define their characteristics, influences and development. Social psychologist Walter Lippmann (1992) put forward the concept of image cognition for the first time on the public opinions and pointed out that human beings must define the real world through image cognition measures owing to the finiteness of cognition and limitation of ability. Borjars (1999) set the standard of scientific cognition for the masses to discriminate oneself from other people and made efforts to apply the said standard to a group of Americans aiming at the experiment of differentiating people from England, Poland, Korea and Sweden four years. Scientists in the field of psychological research emphasize the image cognition is gotten from direct experience of a person by contacting with other individuals and organization or from media indirectly, thus indicating communicate between individuals and among groups are main factors constructing image cognition.